SAG-AFTRA Members Approve New Interactive Media Agreement Following Lengthy Strike

July 10, 2025 - 08:46

In a significant development for the video game industry, members of SAG-AFTRA have overwhelmingly ratified a new Interactive Media Agreement, concluding a 320-day strike that profoundly impacted the sector. An impressive 95.04% of voting members supported the contract, which introduces vital protections against the use of artificial intelligence for voice actors and motion capture performers.

The agreement aims to address the evolving landscape of interactive media, ensuring that performers receive fair compensation and safeguards in an industry increasingly influenced by technological advancements. These new provisions are seen as a crucial step in protecting the rights and livelihoods of artists in a rapidly changing environment.

The ratification marks a pivotal moment for SAG-AFTRA members, who have fought for their rights and recognition in the gaming world. As the industry continues to grow, the new contract sets a precedent for future negotiations and the ongoing dialogue surrounding the use of AI in creative fields.