Humain Launches New Division Targeting Advertising, Gaming, and Film

June 19, 2025 - 19:03

Saudi Arabia’s emerging artificial intelligence company, Humain, has announced the establishment of a new division dedicated to the realms of advertising, video games, and film production. This strategic move aligns with the kingdom's ambition to position itself as a global leader in technology and innovation.

The newly formed division aims to harness cutting-edge AI technologies to revolutionize how brands engage with consumers through targeted advertising and immersive gaming experiences. By integrating AI into these sectors, Humain seeks to enhance creativity and efficiency, providing unique solutions that cater to the evolving demands of the digital landscape.

This initiative is part of Saudi Arabia's broader Vision 2030 plan, which emphasizes diversifying the economy and investing in technology-driven industries. As the kingdom continues to invest heavily in tech and entertainment, Humain's new division is poised to play a pivotal role in shaping the future of media and advertising in the region.