Ubisoft Charts Three-Year Course for Creative Revival and Major Savings

February 21, 2026 - 05:16

In an exclusive briefing, Ubisoft CEO Yves Guillemot has detailed a comprehensive three-year plan designed to revitalize the renowned game publisher. The strategy centers on a significant internal transformation and substantial financial restructuring, aiming to steer the company back to stable ground after a period of notable challenges.

The cornerstone of this new direction is the "Creative House" operational model. This initiative will reorganize the company's vast studio network, granting creative teams greater autonomy and accountability. The goal is to empower developers, foster innovation, and sharpen the focus on creating standout gaming experiences for players.

Financially, Ubisoft is targeting over $200 million in cost reductions over the next two years. This effort will involve divesting from non-core assets, streamlining operations, and tightening overall spending. Guillemot emphasized that these savings are crucial for increasing business agility and reinvesting in the company's core game development strengths.

This dual approach of structural creative empowerment and rigorous financial discipline marks a pivotal moment for the publisher. Leadership expresses confidence that this roadmap will strengthen Ubisoft's portfolio, enhance its market position, and deliver the high-quality titles its global community expects.